Boucheron Place Vendôme

When Frédéric Boucheron moved in 1893 to a private mansion at 26 Place Vendôme, he was the first of a series of great contemporary jewellers to open shop at this Parisian showcase. Incarnating the excellence of fine jewellery-making since 1858, Boucheron would spread his message to the entire world as the Jeweler of the City of Lights. A name, an art, a city and a square would become the standard bearers of the fascinating aura of his precious gemstones.

“Our reason for being is to create emotion.”—Frédéric Boucheron

Making magic with gems and color, Boucheron will always be the jeweller of thrills and timelessness. Grace, light and power across the ages… The creations of this multifaceted House bear witness to incomparable know-how and a tireless search for the absolute, highlighted by every curve, every reflection, every symbol. Behind each spectacular Boucheron item is a sculptor of light: a spirit, a soul and hands. Skilled handcrafting to create fine jewellry, vibrating with emotion and extreme elegance, capturing and concentrating sparkle, chiseling and radiating light, the better to reveal and enhance the wearer.

 

 

A new story

Boucheron is a modern House, with a contemporary approach to transmitting a heritage. Featuring the unique strength of over one hundred and fifty years of existence, Boucheron remains an avant-garde jeweller drawing on the wealth of an exceptional heritage to invent the classics of tomorrow. After nearly eight years of absence, Boucheron returned in 2012 to the Antique Dealers Biennial with the Crafter of Dreams collection of fine jewellery. The collection takes a fabulous journey through the secret archives of the House with the reinterpretation of emblematic items which have written the story of Boucheron through the ages. A new world takes shape, signed with white and gold modernity, a working drawing filled with light.

At the start of this new chapter in an on-going story, Boucheron reveals a new olfactory opus. And creates a great new feminine fragrance.

Boucheron Place Vendôme

Paris is still asleep: the first rays of sun slide over rooftops and across arcades. Night slips away. The sun shines on Place Vendôme. The shadow of the Vendôme Column points to number 26, the legendary address of the House of Boucheron.

Boucheron Place Vendôme. A patently obvious name, the incarnation of over one hundred and fifty years of light and gemstones. A name to murmur quickly, like a whispered secret. The Boucheron woman is independent. Free. Self-reliant. With her feet firmly on the ground, she walks contemporary streets. She enhances her jewellery with her personal radiance. Her fragrance is a precious

asset, the expression of her style and strength. Like an aura, it distills grace and self-assurance in its wake. She wears only one: Boucheron Place Vendôme.

A trail of luxury

Noble, multifaceted materials which blossom into full voluptuousness. A round and luxurious richness. An eau de parfum like invisible finery, veiling skin with emotion, sensuality and addiction. Boucheron Place Vendôme: the intensity of a great Floriental Woody scent. A four-hand score composed by Olivier Cresp and Nathalie Lorson, the fragrance appropriates all the timeless, prescribed codes of the House’s rich heritage.

Dazzle, a gleam of light. The fresh sparkle of pink peppercorn illuminates mild, delicate orange blossom. A spicy vibration, full of contrasts and boldness. Jasmine deploys its full floral power, and its fine petals are brightened by the golden highlights of creamy-textured honey. Unique. Delicious. On skin, the elegant intensity of cedarwood takes shape within the embalmed sensuality of benzoin, leaving a fragrance trail which wraps the air in soft yet potent voluptuousness.

Enclosed in a showcase

In the same way that Frédéric Boucheron’s private mansion was an exquisite setting for the House, the Boucheron Place Vendôme bottle is an exquisite glass showcase. Hefty glass, caressing curves and, leaving a pleasant feel in the palm of the hand, a relief of the “Clou de Paris” pattern, a dreamy reinterpretation of the paving stones at Place Vendôme. Radiant transparency warmed by the golden glow of the perfume. A bottle like a story of golden light with a modern twist. On the cap, the double gadroon and an updated smoky quartz cabochon. A beautiful object which follows the codes dear to the House. Like a tribute to light-filled hands which craft beauty in the secret of Boucheron workshops, sculpting matter and creating outstandingly fine jewellery with infinitely painstaking care.

Refined details

The touch of velvet and reliefs to recall iconic paving stones… The Boucheron Place Vendôme box is a first invitation to sensorial pleasure. Immaculate white is scattered here and there with matte gold. Like a signature, the double gadroon in gold edges the paper. In the center, legendary letters stand out, engraved in fine gold: Boucheron Place Vendôme.

Ephemeral finery

A story rather than a face. A story of light. While Paris continues to dream, the sun’s rays slide over the rooftops. The dome of the Invalides becomes a gigantic gold flower. The sun continues to rise, its rays crossing the arcades. Shadows slip from the Vendôme Column, which points majestically at number 26. In a white light, she appears. She is the heroine. On her skin, ephemeral finery to enhance the glow found deep within each woman. Boucheron Place Vendôme.