SHISEIDO WHITE LUCENT

SHISEIDO TAKES SKIN WHITENING ANOTHER STEP FURTHER

Ten years ago, Shiseido introduced the white Lucent line.  Now, Shiseido evolves whitening technology beyond all previous boundaries.

Introducing the Ultimate whitening repair.

Bits of melanin trapped deep in the skin can cause eneven skin tone and discoloration that never seem to go away.  Inspired by laser technology, White Lucent Intensive Spot Targeting Serum+ seeks melanin pigment and crushes it into fine particles.  The effective ingredient, melanoCrush Energizer, targets dark spots at their roots.

Then, new Shiseido White Lucent Power Brightening Mask ejects the crushed melanin from the skin, immediately giving the face a brighter appearance as the melanin is lifted away.

Inspired by iontophoresis, the mask’s Ion Force Complex imbeds whitening ingredients deep within the skin, so they can eject the crushed melanin out.

Crush x Eject = Ultimately spotless white skin

With each use, the combined power of the serum and mask clear the skin more, progressively creating a complexion as clear as newborn skin.

 

CRUSH spots with the Serum

Intensive Spot Targeting Serum+

 

“Crush” is the key word in our skin whitening story.  This powerful serum crushes melanin, to deconstruct skin spots.

 

• Powerful whitening ingredient m-Tranexamic Acid targets persistent spots where over-active melanocytes continuously produce excess melanin. 
• Shiseido’s original whitening ingredient 4MSK helps diminish the activity of the enzyme tyrosinase to reduce melanin production. 
• Multi-Target Vitamin C reduces melanin produced from pre-melanin DHICA. 
• MelanoCrush Energizer targets trouble spots and crushes melanin. 
• 4MSK regulates cell turnover.  Darkened melanin is smoothly removed.

 

EJECT melanin with the Mask

Power Brightening Mask

A new mask developed by Shiseido actually ejects melanin from the skin.  Inspired by ion therapy, new Ion Force Complex enables 4MSK and other effective ingredients in the mask to penetrate surprisingly well into the skin surface, to reduce uneven skin tone and trapped bits of melanin.  This is the power of Ion Force Technology.

Remove the mask and see your skin refreshed, bright and even-toned, as though its excess melanin was lifted and released.

To use:

When removing the mask, take care to keep the essence from dripping. Unfold the mask carefully, as it will not return to its original shape once stretched.

1. Use after softener and/or serum.  Hold the sides of the eye cutouts above the side slits, and position the mask over the eyes and the nose.  Press gently to secure the upper half of the mask.
2. Holding both sides of the bottom half of the mask below the slits, adjust the fit along the jaw line, gently pulling upward toward the temples.  Press over the entire face to secure the mask.
3. Remove the mask after 10 minutes.  Pressing lightly, blend remaining essence into the skin.

To enhance the effectiveness of the whitening ingredients, we have refined our mask shape and whitening formula.  Whitening ingredients penetrate deep into the skin immediately, to brighten every area of the face.  Shiseido’s patented whitening technology creates visibly brighter results even immediately after use.

 

The ultimate whitening pair is thoroughly effective on both brightening and anti-spots.  Combine serum and mask for unparalleled whitening results, especially with regular use.