FLASH by JIMMY CHOO

FLASH - An ultra-modern white floral

Flash is a solar floral, based around a bouquet of white flowers.  It is both effervescent and sensual and evokes the promise, excitement and high octane atmosphere of going. Flash is about the thrill of the red carpet, the fun of the nightclub, the glamour of dressing up.  it captures a moment of sheer hedonism where adrenalis and confidence collide.

Encased in a luxurious, shimmering, crystal faceted bottle, reminiscent of a paparazzi flash bulb, Flash is for the glamorous, urban woman.  At once provocative and a little bit naughty, she challenges convention;  she's a risk taker, charming, audacious and magnetic.


Kye Ingredients

Top Notes:  Pink Pepper, Strawberry
Heart Notes:  Tuberose, Jasmine, White Lily
Base Notes:  Heliotrope, White Woods


The Bottle

The bottle was inspired by a modernist chandelier from the 1970s, and references a palette of crystal, lucite and metal.  In keeping with the Flash story, it was designed to play with light and gives a shimmering mesmerising effect.  Its angular, architectural flacon, seems encrusted with small glass studs on three sides.

Recreating the reflection of a crystal, the bottle's faceted cap has a sleek metal band, adding to its luxurious finish.  The color of the bottle takes its inspiration from the ultraviolet lights of a nightclub and alludes to the flash of a paparazzi bulb.  it is at once cool and electric.

The glittering box has an almost diamond like lustre, and when it hits the light, it is like a million miniature paparazzi flashbulbs.  The sparkling finish also reflects the effervescent spirit of ht fragrance itself.

 

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