Iconic lifestyle brand Juicy
Couture introduces Couture La La, a
bold new companion to the original Juicy
Couture fragrance originally launched in 2006. Launching this month, Couture La La unveils the daring and
unexpected sides of the Juicy girl.
“There are lots of
beautiful and alluring notes to Couture
La La, which is very much like the essence of the Juicy girl,” says LeAnn
Nealz, President and Chief Creative Officer of Juicy Couture. “There are many
layers to her personality. She’s
confident and fearless but at the same time flirty and feminine. The Juicy Couture girl lives and breathes
couture — it’s part of her everyday fashion and fragrance choices. Couture La La
evokes her free spirit and in turn, she makes a statement without even trying.”
The Inspiration
The inspiration for Couture La La comes from the classic
elegance of the original Juicy Couture fragrance. As the younger sister to
Juicy Couture, Couture La La is a
little punk rock, a lot free spirit. She doesn’t need an invitation to throw on
her favorite piece of vintage couture, dance on the beach at 3am or throw an
impromptu party. She is unexpected, daring and always couture.
Couture La La captures the essence of femininity and the daring allure of the unexpected.
Bright sparkling fruits blend with
water hyacinth and bold white florals revealing a luminous bouquet of
waterlilly and muguet. The translucent drydown highlights the sensuality of
smooth woods and frosted liquid musk.
UNEXPECTED
The fragrance opens with a
stunning blend of sparkling mandarin, green apple and red currant, wrapped in a
sheer veil of water hyacinth.
DARING
At the center blooms an elegant
bouquet of lily of the valley and blushing peony, accented with the soft scent
of violet leaves and orange flowers.
FEMININE
Enticing notes of smooth woods and
liquid musk add a surprising magnetism at the scent’s finish.
The Packaging
Inspired by the original
classically elegant bottle, Couture La La
loves contradiction with a feminine pink finish and a punk rock charm inspired
by an authentic Juicy Couture necklace!
The neon pink bow on the back of the charm necklace beautifully ties
together the Couture La La package.
The Product
Couture La La Eau de
Parfum, 3.4 fl. oz. / 100 ml
Couture La La Eau de
Parfum, 1.7 fl. oz. / 50 ml Couture La La Body Lotion 6.8 fl. oz. / 200 ml
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