When
Frédéric Boucheron moved in 1893 to a private mansion at 26 Place Vendôme, he
was the first of a series of great contemporary jewellers to open shop at this
Parisian showcase. Incarnating the excellence of fine jewellery-making since
1858, Boucheron would spread his message to the entire world as the Jeweler of
the City of Lights. A name, an art, a city and a square would become the
standard bearers of the fascinating aura of his precious gemstones.
“Our
reason for being is to create emotion.”—Frédéric Boucheron
Making
magic with gems and color, Boucheron will always be the jeweller of thrills and
timelessness. Grace, light and power across the ages… The creations of this
multifaceted House bear witness to incomparable know-how and a tireless search
for the absolute, highlighted by every curve, every reflection, every symbol.
Behind each spectacular Boucheron item is a sculptor of light: a spirit, a soul
and hands. Skilled handcrafting to create fine jewellry, vibrating with emotion
and extreme elegance, capturing and concentrating sparkle, chiseling and
radiating light, the better to reveal and enhance the wearer.
A
new story
Boucheron
is a modern House, with a contemporary approach to transmitting a heritage.
Featuring the unique strength of over one hundred and fifty years of existence,
Boucheron remains an avant-garde jeweller drawing on the wealth of an
exceptional heritage to invent the classics of tomorrow. After nearly eight
years of absence, Boucheron returned in 2012 to the Antique Dealers Biennial
with the Crafter of Dreams collection of fine jewellery. The collection takes a
fabulous journey through the secret archives of the House with the
reinterpretation of emblematic items which have written the story of Boucheron
through the ages. A new world takes shape, signed with white and gold
modernity, a working drawing filled with light.
At
the start of this new chapter in an on-going story, Boucheron reveals a new
olfactory opus. And creates a great new feminine fragrance.
Boucheron
Place Vendôme
Paris
is still asleep: the first rays of sun slide over rooftops and across arcades.
Night slips away. The sun shines on Place Vendôme. The shadow of the Vendôme
Column points to number 26, the legendary address of the House of Boucheron.
Boucheron
Place Vendôme. A patently obvious name, the incarnation of over one hundred and
fifty years of light and gemstones. A name to murmur quickly, like a whispered
secret. The Boucheron woman is independent. Free. Self-reliant. With her feet
firmly on the ground, she walks contemporary streets. She enhances her
jewellery with her personal radiance. Her fragrance is a precious
asset, the expression of her style and
strength. Like an aura, it distills grace and self-assurance in its wake. She
wears only one: Boucheron Place Vendôme.
A
trail of luxury
Noble,
multifaceted materials which blossom into full voluptuousness. A round and
luxurious richness. An eau de parfum like invisible finery, veiling skin with
emotion, sensuality and addiction. Boucheron Place Vendôme: the intensity of a
great Floriental Woody scent. A four-hand score composed by Olivier Cresp and
Nathalie Lorson, the fragrance appropriates all the timeless, prescribed codes
of the House’s rich heritage.
Dazzle,
a gleam of light. The fresh sparkle of pink peppercorn illuminates mild,
delicate orange blossom. A spicy vibration, full of contrasts and boldness.
Jasmine deploys its full floral power, and its fine petals are brightened by
the golden highlights of creamy-textured honey. Unique. Delicious. On skin, the
elegant intensity of cedarwood takes shape within the embalmed sensuality of
benzoin, leaving a fragrance trail which wraps the air in soft yet potent
voluptuousness.
Enclosed
in a showcase
In
the same way that Frédéric Boucheron’s private mansion was an exquisite setting
for the House, the Boucheron Place Vendôme bottle is an exquisite glass
showcase. Hefty glass, caressing curves and, leaving a pleasant feel in the
palm of the hand, a relief of the “Clou de Paris” pattern, a dreamy
reinterpretation of the paving stones at Place Vendôme. Radiant transparency
warmed by the golden glow of the perfume. A bottle like a story of golden light
with a modern twist. On the cap, the double gadroon and an updated smoky quartz
cabochon. A beautiful object which follows the codes dear to the House. Like a
tribute to light-filled hands which craft beauty in the secret of Boucheron
workshops, sculpting matter and creating outstandingly fine jewellery with
infinitely painstaking care.
Refined
details
The
touch of velvet and reliefs to recall iconic paving stones… The Boucheron Place
Vendôme box is a first invitation to sensorial pleasure. Immaculate white is
scattered here and there with matte gold. Like a signature, the double gadroon
in gold edges the paper. In the center, legendary letters stand out, engraved
in fine gold: Boucheron Place Vendôme.
Ephemeral
finery
A story rather than a face. A story of
light. While Paris continues to dream, the sun’s rays slide over the rooftops.
The dome of the Invalides becomes a gigantic gold flower. The sun continues to
rise, its rays crossing the arcades. Shadows slip from the Vendôme Column,
which points majestically at number 26. In a white light, she appears. She is
the heroine. On her skin, ephemeral finery to enhance the glow found deep
within each woman. Boucheron Place Vendôme.
